Post by account_disabled on Feb 25, 2024 0:47:30 GMT -5
The search for offers will be brought forward on Black Friday Identify your audiences and take into account their habits The diversification of advertising channels is a rising trend. Added to traditional media are TikTok, Pinterest, Snapchat, Connected Television, podcasting platforms, the enormous variety of advertising formats in the Google and Facebook ecosystems, the extensive networks of sites and apps that operate with programmatic advertising... Where to have presence?
How to prioritize? Focusing on the target audience and the different stages of the customer's journey , on the one hand, and evaluating the functionalities and type of formats offered by each platform, on the other. Sometimes, the level of India Car Owner Phone Number List maturity is a determining element to fine-tune advertising efforts. For example, Google has a very precise and effective audience segmentation system . media to digital platforms has had a full impact on the advertising market. According to the IAB's COVID Impact on Advertising study , traditional media has suffered a drop in revenue, while digital channels have gained with PPC, Social Media and digital video leading the way.
Without a doubt, the advantages they offer in terms of segmentation and return on investment have convinced many brands. Organize campaigns by phases and adjust objectives Although the strategy will always depend on budget availability and sales objectives, the Black Friday campaign usually begins weeks before the day and is organized in two phases : one focused on creating expectation and another, closer in time. time, with the objective of maximizing sales . In the first stage, audiovisual media can be included to achieve greater reach and impact among the audience if there are creatives to match or prospecting campaigns mainly in the Google and Facebook ecosystems if there are budgetary limitations.
How to prioritize? Focusing on the target audience and the different stages of the customer's journey , on the one hand, and evaluating the functionalities and type of formats offered by each platform, on the other. Sometimes, the level of India Car Owner Phone Number List maturity is a determining element to fine-tune advertising efforts. For example, Google has a very precise and effective audience segmentation system . media to digital platforms has had a full impact on the advertising market. According to the IAB's COVID Impact on Advertising study , traditional media has suffered a drop in revenue, while digital channels have gained with PPC, Social Media and digital video leading the way.
Without a doubt, the advantages they offer in terms of segmentation and return on investment have convinced many brands. Organize campaigns by phases and adjust objectives Although the strategy will always depend on budget availability and sales objectives, the Black Friday campaign usually begins weeks before the day and is organized in two phases : one focused on creating expectation and another, closer in time. time, with the objective of maximizing sales . In the first stage, audiovisual media can be included to achieve greater reach and impact among the audience if there are creatives to match or prospecting campaigns mainly in the Google and Facebook ecosystems if there are budgetary limitations.